About Us | Rise Again Corporation

Our Team

Rise Again was conceived by Ben Joseph at an "American Friends of the Israeli Navy Seals" (AFINS) event where his friend was speaking. Ben realized that many units, especially in the IDF, lack direct access to an American donor apparatus and fundraising platform, inspiring him to create an organization to bridge this gap. Co-founders Michael Sheffy, Michael Gohari, and David Braun have been integral to getting Rise Again started and driving its continuing success and momentum. Operating as sister entities in the USA and Israel, we focus on resilience and recovery for surviving families of fallen soldiers facing severe financial challenges.

BEN JOSEPH

Benjamin Joseph is an entrepreneur, Co-CEO, and former Israeli Special Forces operator who co-founded and scaled the nation’s top-rated home service contract company entirely organically—now the only provider covering every U.S. zip code and ranked #1 by U.S. News & World Report for four straight years. A Wharton MBA and former Citi Institutional Group professional, he blends military-grade precision and financial discipline to lead a global team recognized for industry-best customer satisfaction and retention.

MICHAEL SHEFFY

Michael Sheffy is a first generation Israeli American and private equity funds corporate attorney based in New York City, where he lives with his wife, infant daughter and goldendoodle. Rooted in his heritage, Rise Again’s mission is deeply personal to him and reflects his longstanding involvement with Israeli charities supporting soldiers, veterans and terror victims.

MICHAEL GOHARI

Michael Gohari is a finance professional, currently serving as Senior Director of Commercial Finance at Beautynova. He’s also a longtime volunteer counselor at Experience Camps, where he’s spent the past seven years supporting children coping with grief.

DAVID BRAUN

David Braun is an attorney, who currently serves as the Vice President and General Counsel of an equipment finance company, NFS Capital. He spends his free time with his wife, two kids and dog Zion. He and his family live on campus at The Fessenden School, a junior boarding school in Massachusetts, where they are active in the school community and David leads the entrepreneurship club.

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